Author: Yosu Cadilla

Hi, thank you for reading this article, hope you found it useful. My name is Yosu Cadilla, I've been both a Marketer since 1996 and a Systems Administrator since 2000, switching back and forth and mixing both trades. Since discovering Mautic, I've been specializing in large Mautic deployments as well as Mautic for agencies. Nowadays all my clients are Mautic related (except just one that I've been working with since 2013). If you are planning on deploying Mautic on a large scale, or if you are undecided about Mautic being a good fit for your organization... let's have a chat! yosu.cadilla@gmail.com

Mautic Installation: Mautic Hardware Requirements

The adequate amount of hardware resources you need for your Mautic installation will depend on the Mautic features you’ll be using.

Find out how to accurately forecast the Mautic Requirements for your next Mautic installation and prevent Mautic from running slow.

As a Mautic Ops freelancer and Systems Architect, I have encountered several perfectly OK Mautic installations that where just terribly slow (to the point of not being usable anymore) but otherwise perfectly OK, what usually happens is that the new server is dimensioned accordingly to some basic rules, like 1GB of RAM for every 10K users. This way of forecasting your Mautic hardware requirements is too simplistic and will inevitably lead you to a slow-running Mautic installation.

Continue reading

Mautic Installation in 3 Simple Steps on a VPS

Mautic Installation in 3 Simple Steps on a VPS

UPDATED on October 14, 2019, for Mautic 2.15.3
With this Mautic tutorial, you will learn how to complete the Mautic 2.15.3 installation on a Virtual Private Server (VPS) with PHP 7.2 on top of Ubuntu 18.04 LTS in just about 7 minutes.

If you are a total newbie to the Linux command line, this tutorial was made specifically for you, it’s the best way to get started as I carefully designed it to have the fewer amount of commands possible, so it’s easier to understand and the probability of anything going sideways is minimal. It’s designed to give you a quick success using the command line so you can have an easy victory and gain the confidence to later advance towards more complex, more secure and better-optimized setups.

On the other hand, if you are more experienced with Linux, and don’t mind some extra complexity, this might be a better tutorial for you: Securing your Mautic Installation

There are 3 steps:

  1. Install Mautic and required packages
  2. Install the Mautic cron jobs.
  3. Run the Mautic Configuration Wizard.

Continue reading

9 Mautic Advantages Hubspot won’t provide you with

Mautic-advantages-VS-SaaS

SaaS is all the rage in every industry and Marketing Automation is no exception, tools like Hubspot, Marketo, Pardot, Eloqua and many others to the count of more than a hundred MA SaaS tools!
However, SaaS tends to use a “one size fits all” service model (or better said, 3 sizes fits all), which tends to leave a big chunk of companies out of their offerings.
Your company might be one of the special outliers that don’t perfectly fit in the SaaS model. The good news is, most probably, Mautic will cover all of your needs.

Continue reading

Mautic Cron Jobs for Dummies & Marketers too

Mautic Cron Jobs

Cron jobs are supposed to be the smartest and simplest way to automate things on a Linux server, and they are to some extent. However, its design, deeply rooted in the darkest corners of the Linux kernel, designed by the deep minds that created Linux itself, doesn’t always present itself as obvious to us marketers (or to any other kind of Linux Dummies), that’s probably why soooo many people have issues with cron jobs. Yes, maybe this is something that should be solved within the Mautic interface, maybe someday… in the meantime, let’s try to tackle this problem down, in a way even a marketer can do it 🙂

Continue reading

Mautic Pricing: The Real Cost of Mautic Self-Hosted

Mautic Pricing

Many companies turn to Mautic in search of a more cost-effective way to enable their organizations for the future.

Since Mautic is free to download, yeiii! One could think running it at scale could be done for free too, however, Mautic is quite a complex piece of software, and depending on your requirements, it will also need some decent hardware to run on top of.
In this post, I’ll give you details about the costs involved and how to source what you need.

Continue reading

Mautic Support: How to Get Help from the Mautic Community

Mautic Support: Get Help from the Mautic Community

If you are a Mautic community user or Mautic self-hosted user, chances are you are going to need help, a lot of times…

Have you noticed how some requests seem to get a lot of attention while others seem to be ignored? Some users seem to get their questions answered fast while questions from other users go unanswered forever and finally fade into oblivion.

Also, it would seem some questions get well-thought responses while others get short answers that seem not to be helpful at all.

If you are one of those guys who’s questions tend to go unanswered, this post will help you get proper answers almost every time.

Continue reading

Which is the Best Way to Run Mautic for Agencies?

Mautic for Agencies

Every so often I get requests to deploy multi-tenant Mautic setups, those requests are usually from a Marketing agency that needs to run multiple Mautic instances for their customers or their internal usage, However, multi-tenancy is very often a misunderstood and misused concept.

Multi-tenancy is an architectural approach enabling a single instance of an application to be used by multiple organizations or users, the tenants. In multi-tenant apps, there is just one code base for everyone and the separation between clients is done in that single codebase and sustained by the database.

On the other hand, Multi-instance, what I call “Replication” provides each organization with its own codebase.

Let’s analyze in detail these 2 options and find out which is the best way to run Mautic for an Agency.

Continue reading

Mautic Hosting: Mautic Self Hosted Best Practices

Mautic Hosting: Mautic Self Hosted Best Practices

Mautic will run on any server that supports PHP and a MySQL compatible database, which is little short of saying it will run anywhere, you could run it on Linux, Windows, you could run it on your phone, what the heck! you could probably run it on your smart coffee maker!

But should you? Of course not, your coffee maker runs java! hehehe.

Now seriously, which is the best platform to run Mautic? As always, it depends, so I will try to give you enough pointers for you to choose the best option for your own situation.

Continue reading

Securing your Mautic Installation

Securing your Mautic Installation

UPDATED on October 14, 2019, for Mautic 2.15.3

This is part 2 of the Mautic installation tutorial, in part 2 we will secure our server in order to make it production ready. 

This is a slightly more advanced installation process allowing for a more secure install of Mautic 2.15.3 on a Virtual Private Server (VPS) with PHP 7.2 on top of Ubuntu 18.04 LTS. This tutorial should take you between 10 and 20 minutes depending on your level of expertise with Mautic and Linux.

Continue reading

Mautic Backup for Dummies & Marketers too

Mautic Backup

There’s much more to making backups than just copying files, as you probably know, you need a backup strategy. In this post, I’m not going to enter in detail on the strategic part. Anyway, I’m going to abide by the most basic and indispensable elements of a backup strategy, that is so, if you ever need your data, you have a certain guarantee that your data will remain available to you when most needed.

I’m going to start with a little bit of theory, I know it’s boring, but it will let you understand what you’re doing in the second part when we start using the console and giving instructions to the server.

Continue reading

Mautic cron jobs: Which ones to use?

Mautic cron jobs: Which ones to use?

There are many Mautic cron jobs you can use in your Mautic installation, but Mautic can get resource hungry over time, so you don’t really want to run them all, in fact, that would be a great mistake, you only have to add the cron jobs that you actually need in your own setup, based on your own Mautic installation and the Mautic features you’re currently using.

This is a guide to help you both, first discover and then choose the right Mautic cron jobs you want to deploy in order to have a perfectly smooth Mautic installation on your server. 

Continue reading

Install Mautic Plugin – Mixin for dummies & marketers too

How to Install Mautic Plugins

Installing Mautic plugins or Mautic Mixins (as only God knows why they are officially named now) is really simple… most of the time…
But there’s always some obscure unofficial plugin that you really need so badly, and those always have little or no instructions and hence they refuse to install.

Don’t worry, it really is very simple, if you know a couple of tricks… Let’s start with the basics:

Continue reading

Mautic Installation: The Configuration Wizard

Mautic Installation: The Configuration Wizard

Yeah I know, this is pretty trivial, but I had made some snapshots of the process and thought, why not? Maybe someone gets stuck in one of the steps, like the database (I did the first time I installed Mautic) So here it is…

OK so after you complete the mautic installation, you have to navigate to your server or VPS, either by using the server’s IP or, if you have set up your DNS, using the domain name. After you do, and if everything went fine you will be presented with the following screens:

Continue reading

Mautic email: Which email provider is best for Mautic?

Mautic can do a whole lot of smart stuff for your email, except sending it! Mautic users have to use a third party service to send emails, in this post I’ll go over 3 different options for sending Mautic emails, the pros and cons of each and I’ll give you a final recommendation for your business type.

There’s a lot to consider when choosing the best email delivery for Mautic emails, for starters a lot of work can go into building Mautic campaigns, in those cases, the cost of sending emails will be just a small fraction of the overall spend and deliverability should be second to nothing. On the other hand, companies using Mautic to send newsletters or simpler DRIP campaigns might be more sensible to the cost of sending these emails. And finally, heavily IT bound companies might care less about pricing and will consider flexibility as the main feature to consider.

I have chosen 3 companies that will cater to each of those needs, keep reading!

Continue reading

Please Stop Using Bitnami or Cpanel to Install Mautic

No Bitnami for Mautic installation.

Please stop using Bitnami images and Cpanel / Softaculous as a quick shortcut to install Mautic.

Mautic is still a young and rapidly evolving software with frequent releases that contain new features, with new features come new bugs.

As user of Mautic self=hosted, you will need to deal with bugs, you will have to apply patches, you will have to run updates manually and you will encounter problems related to the environment in which Mautic is installed, In order to solve those issues, you will need a basic understanding of Apache or NginX, MariaDB or a compatible MySQL database, PHP configuration, and how Linux operates.

Continue reading

The Best Cloud File System was Created Before the Cloud Existed

ZFS for the Cloud

You know what NTFS is, that’s your windows file system, right?
You probably also know that Linux uses several different file systems, the most extended one being ext4…

Here’s the thing…. there’s an old file system called ZFS, originally designed by SUN Microsystems in 2001 and delivered for the first time as a Solaris product on 2005.
At the time, it was a very specific tool designed to serve the needs of a reduced number of companies running large pools of disks sitting in a server room.

What happened between then and now we all know, the Internet became mainstream, allowed cloud computing, then DevOps emerged and then containers exploded; as a consequence of those changes, the needs of system administrators and users alike have completely changed. What used to be a strange and relatively complex file system, tailored for very specific needs and used exclusively by just a few people, might be the best option nowadays and because it was so well architected, 15 years after it’s now shining more than ever, rapidly growing in adoption and menacing to become mainstream.

Let’s see what all the fuss is about…

Continue reading

  • 1
  • 2