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Acquia Acquires Mautic

Acquia Acquires Mautic: Disrupting the Digital Experience Market, with Open Source

Both these statements initially looked to me as what every FOSS proponent would say… Open is cool, right?

“With Mautic, Acquia is now the only open and open source alternative to the expensive, closed, and stagnant marketing clouds.”
“Open Source will disrupt every component of the modern technology stack. It’s not a matter of if, it’s when.”

But after 4 days of collecting any available information, reading and re-reading everything that has been published and carefully evaluating every word of what the masterminds of this Acquisition had to say, I have come to realize this is actually the core of Acquia’s strategy going forward. Bare with me, we are in for a hell of a ride!

Read More »Acquia Acquires Mautic: Disrupting the Digital Experience Market, with Open Source

Mautic email: Which email provider is best for Mautic?

Mautic can do a whole lot of smart stuff for your email, except sending it! Mautic users have to use a third party service to send emails, in this post I’ll go over 3 different options for sending Mautic emails, the pros and cons of each and I’ll give you a final recommendation for your business type.

There’s a lot to consider when choosing the best email delivery for Mautic emails, for starters a lot of work can go into building Mautic campaigns, in those cases, the cost of sending emails will be just a small fraction of the overall spend and deliverability should be second to nothing. On the other hand, companies using Mautic to send newsletters or simpler DRIP campaigns might be more sensible to the cost of sending these emails. And finally, heavily IT bound companies might care less about pricing and will consider flexibility as the main feature to consider.

I have chosen 3 companies that will cater to each of those needs, keep reading!

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Mautic-advantages-VS-SaaS

9 Mautic Advantages Hubspot won’t provide you with

SaaS is all the rage in every industry and Marketing Automation is no exception, tools like Hubspot, Marketo, Pardot, Eloqua and many others to the count of more than a hundred MA SaaS tools!
However, SaaS tends to use a “one size fits all” service model (or better said, 3 sizes fits all), which tends to leave a big chunk of companies out of their offerings.
Your company might be one of the special outliers that don’t perfectly fit in the SaaS model. The good news is, most probably, Mautic will cover all of your needs.

Read More »9 Mautic Advantages Hubspot won’t provide you with