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Which is the Best Way to Run Mautic for Agencies?

Every so often I get requests to deploy multi-tenant Mautic setups, those requests are usually from a Marketing agency that needs to run multiple Mautic instances for their customers or their internal usage, However, multi-tenancy is very often a misunderstood and misused concept.

Multi-tenancy is an architectural approach enabling a single instance of an application to be used by multiple organizations or users, the tenants. In multi-tenant apps, there is just one code base for everyone and the separation between clients is done in that single codebase and sustained by the database.

On the other hand, Multi-instance, what I call “Replication” provides each organization with its own codebase.

Let’s analyze in detail these 2 options and find out which is the best way to run Mautic for an Agency.

Mautic and GDPR Compliance

Here are some basic guidelines for GDPR compliance in general. This information is not exclusive to Mautic, it applies to any company that wants to be GDPR compliant.

The basic data privacy rights of an EU citizen that we have to respect:

– The company is responsible for any data breach
– We have to obtain explicit consent to store and use data.
– Consent to store and use my personal data within or outside the EU.
– Inform users of where the data is stored

Please Stop Using Bitnami or Cpanel to Install Mautic

Please stop using Bitnami images and Cpanel / Softaculous as a quick shortcut to install Mautic.

Mautic is still a young and rapidly evolving software with frequent releases that contain new features, with new features come new bugs.

As user of Mautic self=hosted, you will need to deal with bugs, you will have to apply patches, you will have to run updates manually and you will encounter problems related to the environment in which Mautic is installed, In order to solve those issues, you will need a basic understanding of Apache or NginX, MariaDB or a compatible MySQL database, PHP configuration, and how Linux operates.

Mautic Installation: The Configuration Wizard

Yeah, I know, this is pretty trivial, but I had made some snapshots of the process and thought, why not? Maybe someone gets stuck in one of the steps, like the database (I did the first time I installed Mautic) So here it is…

OK, so after you complete the Mautic installation, you have to point your browser to your Mautic domain or the IP of your VPS. After you do, if everything went fine, you will be presented with the following screens: