Is Mautic a good choice for your business or MKTG Agency?

9 Mautic Advantages Hubspot won’t provide you with

SaaS is all the rage in every industry and Marketing Automation is no exception, tools like Hubspot, Marketo, Pardot, Eloqua and many others to the count of more than a hundred MA SaaS tools!
However, SaaS tends to use a “one size fits all” service model (or better said, 3 sizes fits all), which tends to leave a big chunk of companies out of their offerings.
Your company might be one of the special outliers that don’t perfectly fit in the SaaS model. The good news is, most probably, Mautic will cover all of your needs.

Mautic Pricing: The Real Cost of Mautic Self-Hosted

Many companies turn to Mautic in search of a more cost-effective way to enable their organizations for the future.

Since Mautic is free to download, yeiii! One could think running it at scale could be done for free too, however, Mautic is quite a complex piece of software, and depending on your requirements, it will also need some decent hardware to run on top of.
In this post, I’ll give you details about the costs involved and how to source what you need.

Which is the Best Way to Run Mautic for Agencies?

Every so often I get requests to deploy multi-tenant Mautic setups, those requests are usually from a Marketing agency that needs to run multiple Mautic instances for their customers or their internal usage, However, multi-tenancy is very often a misunderstood and misused concept.

Multi-tenancy is an architectural approach enabling a single instance of an application to be used by multiple organizations or users, the tenants. In multi-tenant apps, there is just one code base for everyone and the separation between clients is done in that single codebase and sustained by the database.

On the other hand, Multi-instance, what I call “Replication” provides each organization with its own codebase.

Let’s analyze in detail these 2 options and find out which is the best way to run Mautic for an Agency.

Mautic and GDPR Compliance

Here are some basic guidelines for GDPR compliance in general. This information is not exclusive to Mautic, it applies to any company that wants to be GDPR compliant.

The basic data privacy rights of an EU citizen that we have to respect:

– The company is responsible for any data breach
– We have to obtain explicit consent to store and use data.
– Consent to store and use my personal data within or outside the EU.
– Inform users of where the data is stored